11 reasons Mac means business.
Reason #1
One Seriously powerful chip.
The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it’s a breakthrough for breakthroughs. For your entire team.
The Apple M1 chip (PDF)
Reason #2
See Reason #1.
It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.¹ Multitask across projects, analyse spreadsheets while you video conference and crush even the most performance-heavy tasks.
Reason #3
With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.²
Reason #4
Mac works with IT.
Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.
Deployment and Management [PDF]
Reason #5
Mac works for companies without IT.
Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.
Reason #6
Mac costs less in the long run.
With fewer support tickets, less software needed and higher residual value, the savings add up.³
Read our whitepaper on Mac vs Windows - Total cost of ownership
Reason #7
The most innovative companies run on Mac.
84% of the world’s top innovators deploy Mac at scale.⁴
Reason #8
Excel. Zoom. Slack. And so much more.
All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.⁵ And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac too.
Productivity (PDF)Reason #9
Security's built right in.
Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.
Platform Security (PDF)
Reason #10
Mac
iPhone.
Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.
Reason #11
IT's a pleasure to work with.
Give your team the devices they love and let them get down to business.
Employee Choice Guide (PDF)
MacBook Air
Power and value in one package. MacBook Air is perfect for businesses no matter their size.
MacBook Pro 13”
The Apple M1 chip takes the powerhouse notebook to a whole new level of pro.
MacBook Pro 16”
Incredible processing and a big, beautiful display make it the go-to for big, beautiful work.
iMac 24”
The can-do desktop gives you more ports, more power and more versatility.
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1. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7-based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with prerelease Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
2. Testing conducted by Apple in May 2021 using production MacBook Air systems with Apple M1 chip, 7-core GPU, and macOS Big Sur, as well as production Intel Core i5-based PC systems with Intel Iris Xe Graphics and the latest version of Windows 10 available at the time of testing. Best-selling system based on commercial sales data from indirect B2B resellers in the United States for PC laptops in the same price range from January 2020 to April 2021. Speedometer 2.0 and prerelease MotionMark 1.2 performance benchmarks tested with Safari 14.1 on macOS Big Sur, and Chrome v.89.0.4389.90 on Windows 10, with WPA2 Wi-Fi network connection. Productivity application performance tested using Microsoft Excel for Mac Version 16.48, and Microsoft Excel for Windows Version 2103. All claims depend on usage, settings, network configuration, and many other factors; actual results will vary. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air and selected PC model.
3. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
4. Testing conducted by Apple in May 2021 using production MacBook Air systems with Apple M1 chip, 7-core GPU, and macOS Big Sur, as well as production Intel Core i5-based PC systems with Intel Iris Xe Graphics and the latest version of Windows 10 available at the time of testing. Best-selling system based on commercial sales data from indirect B2B resellers in the United States for PC laptops in the same price range from January 2020 to April 2021. Tested using Zoom Version 5.6.1, with equivalent display brightness settings for all units, and microphone and camera enabled. All claims depend on usage, settings, network configuration, and many other factors; actual results will vary. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air and selected PC model.
5. Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings. Based on an exchange rate of R15 to $1.
6. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
7. Apps are available on the App Store. Title availability is subject to change.
8. Screen size is measured diagonally.
9. Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, 8GB of RAM, and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
10. Testing conducted by Apple in October 2019 using preproduction 2.3GHz 8-core Intel Core i9-based 16-inch MacBook Pro systems with 16GB of RAM and 1TB SSD. The wireless web test measures battery life by wirelessly browsing 25 popular websites with display brightness set to 12 clicks from bottom or 75%. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 12 clicks from bottom or 75%. The standby test measures battery life by allowing a system, connected to a wireless network and signed in to an iCloud account, to enter standby mode with Safari and Mail applications launched and all system settings left at default. Battery life varies by use and configuration. See apple.com/batteries for more information.